Bernhard joined ECR Austria in 2024 bringing 25+ years of experience in general management and sales in FMCGs and retail within the DACH and CEE region.
Having worked with global corporations such as Unilever, Bic and Henkel, he founded his own consulting business in 2023 to pursue an entrepreneurial career.
In his ECR leadership role in Austria, Bernhard brings retailers, suppliers and service companies together to develop common solutions along the supply chain. He passionately fosters the spirit of cooperation, which is at the heart of ECR.
Within ECR Austria Bernhard is heading several ECR working groups, covering topics like “Joint Forecasting” and “European Deforestation Regulation”, leading the recent publication of the “ECR/GS1 Guideline on the Implementation of the EUDR”. He is also responsible for the local ECR training program and co-organizes the Austrian “ECR Day”, one of the biggest trade events in the country.
He holds a Masters’ degree in Economics and International Trade from the University of Economics, Vienna, and is a certified ECR Manager.